Recently a coffee company ran a promotion offering bloggers a pound of coffee in exchange for information on coffee consumption and, hopefully, a blog review. Given my little problem, I jumped at the chance, happily forking over information on my coffee-drinking habits: How often do you drink it? (Daily) How much per day? (2-4 cups; often more) How do you take it? (With a little milk) Do you drink flavored coffee? (Not if I can help it) If you could invent a flavor, what would it be? (Chocolate tequila. No really! I’ve had a fantastic white chocolate tequila truffle from Gearhart’s Chocolates in Virginia. Try one--they deliver!)
The coffee never came. Which I didn’t realize until last week, when I received an email to update me on the promotion results. They had compiled all of the answers and thoughtfully included a brief note to the effect of “If you haven’t yet received your coffee, don’t panic! It’s on the way!” Which sounds very much like “The check is in the mail.”
I haven’t written them off yet, but I'd think they would be more interested in a nice review of their coffee rather than a not-so-nice review of the company. The coffee wasn’t actually free after all; it was payment for marketing research.
2 comments:
hear hear! Have withheld posting about the coffee myself until it actually arrives.
Such a shame they've fumbled this social media opportunity so badly. They had to know the risks of not executing it well, no?
perhaps we should check out the list of participating blogs and see if anyone got their coffee . . .
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